IT consultancy and solutions provider Northdoor has been presented with a 2015 European IT & Software Excellence Award in the ‘Big Data, Business Intelligence and Analytics Solution of the Year’ category for its project for Digital Cinema Media, (DCM). The European IT & Software Excellence Awards are the only pan-European awards which recognise the crucial role that ISVs, Solution Providers and Systems Integrators play in the delivery of real world solutions.
DCM is the market leader in UK cinema advertising and sells 80% of the UK cinema advertising market. Northdoor provided a solution that has automated and streamlined the booking to scheduling process and also created a foundation from more sophisticated analytics.
The solution has bought all of DCM’s data together making it possible to segment and target campaigns by demographic for its customers. Reporting time has been reduced by 87% and business processes have been improved as it has reduced the duplication effort for end users. In addition data can now be mined for more insights and forecasts that were previously unknown, to analyse the impact on its wider business. As a result DCM can now serve every customer with the best opportunities to connect them with cinema audiences.
“Northdoor’s project management approach and dedication to completing the task on time has served them well and we will continue to use them on the back of their excellent track record.”
Simon Rose, IT Director.
For more information watch the video case study.