Retailers have a passion for customer service and have invented significant time and effort to ensure you perfect your products and services. With an ever-increasing requirement for scale in business, there has been a gradual reduction on the traditional personalised service. Now, however, the world of personalisation and scale are about to collide as retailers look to use client data to offer tailored, and more profitable, customer experiences.
Using leading edge technology and market knowledge, Northdoor is able to assist clients trying to move into this personalised world:
Utilise huge volumes of client, product and purchase data to drive new opportunity.
Target client both online and in-store linking purchase history to build a detailed client picture for:
"We chose Northdoor because it has deep expertise and knowledge of IBM hardware and software. Northdoor was critical in helping us deliver this programme of work within very tight timescales."Eric Sheley - IS Director
"Northdoor helped us build a solution that is distinguished by its simplicity"Sally Briggs - IT Manager
As a retailer, we know you’re passionate about your customer, and that you’ve spent a lot of time perfecting your products and services. However, with the internet explosion, scale beat personalisation when it came to interacting with your customers. But now that’s changed, your data strategy can bring personalisation back.
At Northdoor we help retailers to overcome the issues presented by the sheer scale of online activity, to get an understanding of customer data and begin to use that to fuel meaningful interaction. With the right technology, you can embrace and share all sorts of customer information retailers are sitting on and use that information to create better service. Not only can it take just days to combine millions of customers, thousands of attributes and hundreds of sources of data, but it delivers benefits across the business, as well as their customers.
Homebase have embraced just that…