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Concerns about data sharing and data confidentiality mean that many organisations now mask personal identifiers. This is especially the case when it comes to secondary usage (where data is used for purposes other than those for which it was originally collected — typically policies and claims for the insurance industry). To mask data, individual names and addresses are pseudonymised to ensure that individual users cannot be identified.
While data pseudonymisation, or ‘masking’, is a simple concept, insurers typically have significant legacy systems, which makes scaling out a pilot deployment to cover multiple data sources technically challenging, costly and inconsistent. Northdoor offers a data masking solution that can be easily integrated with your existing systems and that fully automates the pseudonymisation process.